When selecting the home for THE LIVE, the decision was deliberate. Barcelona is not just a beautiful city - it is a city that embodies the values at the heart of the summit: culture, design, global connectivity, and a deep appreciation for the art of living well.
Barcelona sits at the crossroads of Europe, Africa, and the Mediterranean - a natural meeting point for international business, creativity, and lifestyle. Its architecture, gastronomy, and cultural scene make it one of the most desirable destinations in the world.
For the private ecosystem, Barcelona offers something increasingly rare: a city where business and pleasure coexist naturally. Where a morning spent in curated conversation can transition seamlessly into an afternoon exploring world-class art, and an evening of exceptional dining.
"Barcelona gives us the canvas to create something truly exceptional," said the THE LIVE founding team. "The city's energy, beauty, and accessibility make it the ideal environment for the kind of relationships and conversations we want to facilitate."
THE LIVE will take place at a carefully selected venue that reflects the summit's commitment to quality, privacy, and premium hospitality. Venue details will be announced in the coming weeks.
Whether you're a family office principal, a founder, an investor, or a premium partner - Barcelona awaits.